Books have power…
Power to teach, transform, entertain, sell and spread ideas… and to build credibility and celebrity for its author.
Today’s guest is one of the most criticized and controversial authors in modern times AND one of the most disruptive, inventive and successful authors on the planet.
Tucker Max is a 3 time #1 New York Times best-selling author that has sold over 3 million books worldwide. He is only the third writer (after Malcolm Gladwell and Michael Lewis) to ever have three books on the New York Times Nonfiction Best Seller List… at the same time!
He single handedly created a new genre of books called “fratire” with titles such as “I Hope They Serve Beer In Hell”, “Assholes Finish First” and “Hilarity Ensues.” They aren’t recommended reading for the easily offended but his writing style is undeniable genius and he’s a master storyteller. They are also highly controversial and for most authors, they would result in being forever pigeon-holed, enjoying 15 minutes of fame and fading into obscurity…
…Not so for Tucker.
Those who have followed his path have witnessed a remarkable reinvention of his personal brand from a slinger of hilarious and misogynistic tales of debauchery to disrupting the book publishing industry and tripled his royalties to becoming the founder and CEO of a multi-million dollar business helping people to write best-selling books, without ever typing a word.
Tucker’s company, Book In A Box, has created an ingenious way for people to write books fast, without ever writing a word. Tucker and his team systematically interview you over the course of a few months and his professional team of editors and writers create a high-quality, expertly written book, cover design and all of the details without you lifting a finger. This allows you to say everything you want to say in your book without having to sit down and actually write it out.
On our call today we discuss the process of that AND we discuss unique an effective strategies to market your book and build your brand on the back of it.
I have personally published 8 bestselling books for experts and entrepreneurs and used those as a key tool in their marketing. I’m very familiar with the strategies that Tucker uses and can verify how effective they are.
We also discuss some of the growing pains that Tucker experienced as a CEO and how he found his own executive coach, who became a partner in this business from reading dozens of books by other coaches and settling on Cameron Herold, author of Double Double and a future guest of Bacon Wrapped Business.
- The Book In A Box process of turning your ideas into a book
- Reasonable expectations and return on investment of writing a book
- Unique and effective ways to use your book as a marketing tool
- How to properly target your audience before the book gets written
- Brad’s unique strategy of using Amazon to gift your book to highly influential people
- The importance of finding quality CEO/COO for your business and how Tucker did it.
Go here to learn about the complete Book In A Box method. If you’re interested in working for Book In A Box, you can visit the career section on their website. You can also contact Tucker personally at email@example.com or on https://twitter.com/TuckerMax
Also mentioned in this episode:
- Giftology by John Ruhlin, published by Book in a Box
- The Entrepreneurial Personality Type with Alex Charfen
- Double, Double by Cameron Herold
- Rocket Fuel by Gino Wickman and Mark C. Winters
PS If you are thinking of working with Book In A Box, email me directly at firstname.lastname@example.org and I’ll make a VIP Introduction to you.