Bacon Wrapped Business With Brad Costanzo

The Real Meaning Behind AVERAGE SUCKS with Michael Bernoff


What would come to mind if you saw a big guy getting out of an expensive car with a t-shirt that says “Average Sucks!” ?

Do you think “Damn right it does!” or “How arrogant you are?”

These words are intentionally ambiguous to cause your brain to begin thinking. Because when this happens you're open to finding out the real meaning behind the words and how they can help you achieve your own full potential.

Today I am joined by a very good friend of mine named Michael Bernoff.  I met Michael in 2011 when we were working on a business deal with my client and friend Drew Canole. Michael is a guy who is an absolute pro at understanding the way that the human mind works and how to use it to not only improve your own life, but to persuade others to improve theirs.

He's one of the most dynamic public speakers you've ever seen and he has an amazing ability to help you uplevel your game and realize just how much more is capable of.  I have been to Michael's events, I've seen him work live and I am proud to call him a friend.

Here's his official introduction.

Meet Michael Bernoff

Michael is the President and Founder of the Human Communications Institute, a leader in the personal and professional development industry. He works directly with individuals as well as corporate executives who desire to transform their corporate culture in an ever changing marketplace. His passion for his work is limitless and his dedication to positively impacting the world by empowering every individual is uncompromising.

During his own journey of self-discovery, Michael studied and modeled effective leaders recognized worldwide. He focused their philosophies, strategies, and techniques that have consistently produced rapid and lasting change. By combining a variety of these proven disciplines and his own strategies, Michael has created his own programs that have enabled both him and his clients to overcome limiting beliefs and achieve a life beyond limits.

Visit him at

Show Highlights:

  • Average Sucks, but not THE average, your average.
  • If you've ever felt you should be a bit further along in life than you are, this will hit you between the eyes.
  • The number one fear of high performers
  • How to use your identity as a tool to shape your reality How to change your perspective to view yourself the way you are, not the way you were to see how you can be.
  • Hear Brad's 3 biggest aspirations and criteria for a life well lived.

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