What good is a business website if it doesn't convert visitors into buyers?
Conversion is as much art as it is science. That's why I invited Justin Christianson from ConversionFanatics.com on the show to talk about conversion strategies that work.
Justin is the best selling author of Conversion Fanatic: How to double your customers, sales and profits with A/B testing and is a 13 year veteran of digital marketing having worked on hundreds of profitable campaigns. A self proclaimed numbers junky with a firm belief that the numbers don’t lie, has a knack for finding holes in marketing campaigns and offering simple solutions to quickly plug them, effectively improving the results. An avid student of marketing and business, he firmly believes that you must continue to improve daily in order to stay ahead and succeed.
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