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You may have the best product, service or advice in the world, but if nobody knows who you are, what you do or how you help them, you don't really have a business.

Advertising helps you get noticed, but it requires a significant investment (plus people tend to trust ads less and less these days).

That's where Publicity comes in and helps to “bring home the bacon” (Sorry, couldn't resist)

Publicity is a very wide field and is often times confusing. It rarely has a direct and measurable ROI (return on investment) and many business owners don't know how to do it correctly, thus they fail to use publicity at all.

That's why I asked renown publicity expert, Esther Kiss, to be on the show today and share her strategies and insights with you.

Esther Kiss is the producer and host of the popular podcast Born To Influence where she interviews highly successful entrepreneurs and NY Times bestselling authors about their marketing and PR strategies.  She helps her clients integrate their publicity and marketing strategies so they enhance each other for tremendous growth.

In fact, you can hear ME on Esther's show and see how I used a simple prReach press release to promote my appearance on her show here.

Esther also helps entrepreneurs set up wildly successful “Podcast Publicity Tours” and has organized multiple bestselling book launches for her clients.

With that said, publicity is not for everyone. You and your business have to be ready for it if you want to get the best results.  That's why Esther developed a fun quiz you can take for free to assess what you stand to gain and how to maximize your ROI on your publicity.

Check it out here: http://borntoinfluence.com/assessment

For more information on the video press release service mentioned in the show, visit prReach.com

And if you enjoy this episode, give it some “publicity” by sharing it with your friends, commenting below.