Bacon Wrapped Business With Brad Costanzo
BWB Gideon | Making Social Media Videos

How To Make Social Media Videos That Grab And Keep Attention with Gideon Shalwick


If you’re making any type of social media videos on the web, whether it's for your business or your personal brand, you're going to want to pay attention to this episode. Our guest is Gideon Shalwick, the Founder of Splasheo, a video captioning service where real people manually transcribe your videos and then burn captions right into your videos. Gideon's software and service make it a lot easier to turn your ordinary videos into snappy clips that will have your viewers instantly glued. We're going to talk to him about what's working now, what might not be working so well, some of the things that have been challenging, and that have been effective in launching Splasheo.

For more information on Splasheo, Gideon has a very special link for you. Click Here:

How To Make Social Media Videos That Grab And Keep Attention with Gideon Shalwick

I got into this whole digital marketing business in 2007. I registered my very first domain on February 4th of 2008. One of the things I love is reconnecting with people that I met early on in my journey through this. For those of you who know me pretty well, you'll know the story, but for those of you who don't, then this will be new. The very first product that I ever created, just to see what would be possible, had to do with magic tricks. I was teaching guys how to use magic tricks to break the ice with girls at a bar. It was a very successful business despite the fact that it was corny and cheesy but it was a lot of fun too and I learned a lot of things along the way. At one point, I got contacted by a couple of guys who were business partners at the time named Jay Jay and Gideon. It just so happens that I have got one of those guys, Gideon Shalwick on the show with me. We are both doing vastly different things than selling magic tricks to guys out there on the interwebs. We probably couldn't be further removed from that.

One of the things that are super cool is to reconnect with people from your past who you've gotten to see the journey along the way and see some of the stuff that they've been up to. One of the things about Gideon that I like is after he exited that business, he went into the SaaS software space. I remember him launching a product called Veeroll, which helped YouTube creators. He's got a company called Splasheo. You're going to want to pay attention if you do any type of video marketing on the web, whether it's for your business or your personal brand because Gideon's software and service make it a lot easier to do than on your own. Gideon loves helping entrepreneurs get their message out and building these large global audiences using the power of this video. We're going to talk to him about what's working now in the video marketing space and what might not be working so well. I also want to talk to Gideon about some of the things that have been challenging, that have worked well and that have been effective in launching his business Splasheo. Gideon, welcome to the show.

Brad, it’s great to be on the show. It's amazing when you said it’s been many years since we met each other. It's crazy to think it's been that long already.

I went into my Gmail and I looked up your name and I found that the very first record of our relationship was May 27th, 2009 at 9:17 PM. You bought my mastery course for $67. I want to know what happened because the last I knew you were doing you're partners with Jay Jay doing the Free Magic Live and then you got into Veeroll. Before we talk about Splasheo, I want to talk about what Veeroll is because this probably plays pretty well into your experience with video marketing.

Since we connected, even before that, I've always been interested in this video game. Before the Free Magic Live with Jay Jay, that's where we connected, I did a program called Become a Blogger with another friend of mine and that was all video-based. It was either the first or one of the first video-based training courses teaching people how to use blogging to grow their businesses. This was back in 2008. Even before that, I did a project where I interviewed some of the leading people in the internet marketing game, this was 2006. I created my very first product in 2006. I wrote a book and started promoting it online. I got a few thousand at the beginning and said, “This is great. I can be sitting in my living room and making money while I sleep.” It was awesome until I ran out of traffic. I got this from the guy that taught me how to write the book and how to promote it. He promoted for me so I got a ton of sales just from that, but then traffic ran out and sales ran out. I had to find a way to figure out the game and I thought the best way to do is to interview people. Back then, everybody was doing audio interviews and I thought, “Screw that, I'm going to do video.”

I also remember that was your continuity program, selling access to interviews with experts.

That was going to be the plan. That thing never took off because it was hard. Just the technology made my computer burnout and then me. I was dumped up to bigger piece to chew on. One of the people I met through that interview series was Yaro Starak and that's how we name the Become a Blogger project and that went well. I did those couple of projects and then I did Free Magic Live. Become a Blogger was great, but because Yaro brought the audience and he talked about audience building with blogging and I was the product creation guy. With Free Magic Live I said to Yaro, “I want to prove to myself that I can build an audience with video specifically.” Because I saw this YouTube thing coming up and I think this is a great opportunity. It so happens that I met with Jay Jay. We were on an acting gig together. This is before the success of Become a Blogger. I'm going to try everything here. If this internet business thing doesn't work, I need some backups. I said, “Let's try this acting thing. I've always wanted to do this.” I made Jay Jay on a set for an ad and then later on he contacted me, he said, “Gideon, I know that you’re doing well with this internet game, can you help me?” I said, “Yes, I can help you but you probably can't afford me.” He said, “Why don't we do a partnership together 50/50.” That's how we did Free Magic Live.

You've got to use every single opportunity you have to try and keep people engaged and connected in your content. Share on X

The next thing I know that you did publicly was the Veeroll. Tell me about that.

Even before Veeroll, I'd started Free Magic Live, I got great success with that and I thought I can use that as a case study and I could teach people how we did it. I launched a program called Rapid Video Blogging, which is all based around how we did Free Magic Live. I launched the first version of Splasheo. I did that for about a year. I wanted to automate the whole process but I struggled to find developers. I met some developers eventually in Singapore, but then we said, “Let's create a new company so that we keep the books nice and clean.” Just to separate in that place.

We incorporate it in Singapore. The developers were in Singapore as well as in Malaysia and around that area. I was here in Australia doing the marketing and strategy for the business. We started that software business together where we automated the video production for video ads on YouTube, Facebook and Instagram. That was my first software business and my most stressful business as well. It was an incredible journey. I learned so much from that. I did that for about four years. I exited that business and got back onto Splasheo. We pivoted Splasheo into a more modern version of the business and helping people with captioning their videos and framing it on social media so they can get a lot of engagement.

Describe some of the types of videos that Splasheo helps people create. Everybody has seen them, but what are they and what is the real value proposition? Why did you create this versus some of the other ways that people can do it?

I'm sure everyone will have noticed these mean-looking videos we’ve got like a headline at the top of the video as part of it, and then you've got the video content. Below that, you've got the captions and then moving down the bottom as the person speaks. A lot of the more viral, bigger companies would use this format to get the videos out there and these videos would work extremely well. People like Gary Vee started picking up on that and more business people started using it as well. A friend of mine contacted me and said, “Do you know how to do this?” Because I'm the video guy. I said, “Let me look into it.” While I could see the benefit of it, I was going, “This is a pain in the neck. This is difficult to do,” even though there are software solutions out there. The key thing with these videos is getting the transcription and captioning part of it right. It's not enough to have it 98% correct because that's often what a lot of the software companies promise, which is great but that extra 2% that is not correct will take 98% of your time to fix up.

Let me interject there to hit on that point. These are those videos that you see being shared everywhere where it's a headline and the captions and it's cool. It allows you to get an idea of what the video is about prior to having to watch it because that is one of the things. People's attention span is so short that the headline in the video tells them what's in it for them. They see that there are easy to read transcriptions versus the transcriptions that Facebook puts on there automatically. Those are better than nothing, but they're still hard to read.

I've used multiple software solutions to create these. I did some of them, especially because I knew that this was coming up and I wanted to have some good reference material. What you said was spot on. There are some great software solutions out there that are relatively inexpensive. We’ll talk about Splasheo’s pricing structure, etc. Splasheo is not expensive when you consider what you get, but it is more expensive than doing it yourself. However, exactly what you described happened. I put a few videos on there and I liked the output of it. It was good. The only problem was as much as I went through and I tried to find the mistakes, there were still two or three little mistakes in the subtitles because I'm reading them. I don't have time to do this but I wanted to do it as it is.

BWB Gideon | Making Social Media Videos

Making Social Media Videos: The key thing with these videos is getting the transcription and the captioning part of it right.


I posted it and luckily they were friends of mine, but two people sent me screenshots and said, “Brad, you should have your assistant or somebody look into this and fix the captions because there are misspellings.” I absolutely get that. The other side of it is this, as fun as it is to have software tools to do this, it's still not automated. I still have to do it, wait for it to render, get back in there, go through the process of double-checking it and making sure it's right. At the end of the day, I may have spent a minimum of 30 minutes per video. I don't have 30 minutes to spend. People out there who don't have anything else going on in their life, maybe they do. I'll lose thousands of dollars if I do that. I wanted to use this to accentuate everything you're saying and I went through it firsthand.

That's exactly the pain. Let's say in the captioning game there are two kinds of audiences. There's the one where it's a do-it-yourself audience, where perhaps people have a bit more time than money. They're happy to spend their own time on doing it and happy to go through that frustration. That's 100% fine. For the audience that we'd like to attract are people who perhaps consider their time a very valuable asset and would rather get someone else's to do it for them. If you've got the video and you've got your settings all right, it's takes about twenty seconds to submit a video using our service. We've got a team of people who receive that order and then manually transcribe it. We review the transcription, there's a video editor in place that edit your video and put it all together. There's a fourth person at the end who reviews the whole thing before we send it out. It's all done manually and making sure that everything looks good. It's not just typos. It's also sentence structure, where do you put the full stops, for example. Where do you cut thoughts so that it's easily readable when it changed from one thought to the next so you don’t break thoughts in half?

There are things like making sure that that text fits in big enough and it's readable. There are things like industry jargon or niche jargon and names. All those things are very hard for automated software or AI to get right. That's why we have human beings in there doing that. We want to get up to 100% correct. 98% is not good enough for us. You know this as well and your friends who contacted you about your video know that too. When you're watching a video on a silent play, which is 80% of people these days. When they're reading the captions and there's a typo, a full stop missing, there's a lack of quotation marks or the name is wrong. It breaks your concentration and it breaks the engagement. When you think about video marketing, there are only three things you want to do. Two main ones and a third optional one.

The first thing you want to do is to grab people's attention. We do that by having a compelling headline inside the video and also with the captions moving because people's eyes get attracted by movement. The second thing is engagement. The second thing is engagement. You engage through your messaging and your content. That's where the captions come in. As people read the captions, they become engaged. The third one is calling people to action. With the engagement, what's interesting there is that when there are little mistakes like that, it breaks the engagement and people go, “This is too hard. I'm going to click away.” They start thinking about something else or it creates an interruption.

Maybe they miss a point you were trying to make. It's like the grammar Nazis that are hardcore like, “You misspelled a word and I'm going to discount everything else you said.”

The difference though is that this is not just for grammar Nazis. It's anybody who's reading. When you're reading a book, if it's not such a good book and there's a typo or something is not quite right, you notice that it breaks the thought. With video, the difference is that you've got very little time to keep people engaged and people's attention spans are so low. You've got to use every single opportunity you have to try and keep people engaged and connected in your content. If your caption breaks the attention with typos or errors, there are other videos that people can watch so they'll keep on scrolling. That's important to get right.

That's a fantastic distinction there. It was perfect timing because I was all too aware of it myself. I also remember thinking, “This is a pain in the butt to do it myself. I've got other things that I would much rather do.” As far as the functionality of that goes, you mentioned headlines for instance, one of my strengths as a business person is copywriting. At the same time on those headlines, I remember sitting there thinking, “I don't know what to put as a headline here.” Because you don't have that much space, so you're trying to get their attention to watch it. First of all, I'd love to know if you have any advice or guidelines on titling some of these meme style videos and how to keep it succinct enough but punchy to where people are going to watch. Secondly, as a service, does your team offer any help with people on the titling of it? If they put it up there, will they sometimes think of that or is that left to us?

The only real reason you edit your videos is to improve engagement. Share on X

Let’s do the first question about some tips on the headline wording. The headline of your video is like the headline of your website, the headline of a sales page or the headline of any kind of information that you put out there that's going to grab attention. When you're a student of copywriting, you know that the great copywriters out there spend about 80% of their time on just the headline. If you read a book like Breakthrough Advertising by Eugene Schwartz, he talks about that. They would spend most of their time, all their research on finding that hook, the right angle, the right specific words to use in the headline. Because they know that for most people, that's the first thing and sometimes the only thing they look at for deciding whether they should take the next step. In copywriting, the next step is reading the next sentence. In our case, the next step is either watching the video or reading the captions on the video. It's absolutely critical that you get it right.

The same principles that go for copywriting goes for writing these headlines. The better copywriter you are and the more you understand human psychology and copywriting, the better you're going to be at writing these headlines. Studying copywriting is going to help you. A simple thing that I use for coming up with good titles for the videos is to look at the content, oftentimes the content is quite short, and to look at something punchy that either myself or someone else in their video said. Maybe there's some main point that they made or maybe there's something weird that they said that stood out and then using that. Sometimes even those exact same words as part of the title and using that to create the title. That's one little shortcut that works well. The other thing I think about is definitely keeping it short. You've got a decent amount of space there. You've got two lines at least. The more words you use, the smaller the texts are going to be. That's the only thing.

The same principle with normal copywriting like the magic number three. Sometimes you can just use three words and that can be very effective. There are formulas that you can use. For example, a lot of these viral videos that you get from people like Rob Dial uses it, the Buddhist monk guy, his videos get millions of views. Lewis Howes is starting to use this as well. It's an old copywriting trick where in the copywriting world it starts with, “Read this before X, Y, Z.” When it comes to video, it's like, “Watch this before X, Y, Z.” You can vary that up as well. The way they do it well is they start off with something like, “If you're struggling with X, Y, Z, watch this.” They mix it up a bit. That's a good formula.

I've seen almost the blind headlines, which was like, “Watch this, stop scrolling.” It has nothing to do with the video. It’s an exclamatory thing. I like to think of it as an email subject line too, because an email subject line has a very short amount of space that it's going to show up for them to see it.

That’s a good example. If you can imagine it's the subject line for an email, that’s perfect.

Do you guys offer any of that? Somebody creates an account at Splasheo. Let's say I've got a three-minute video talking about some business tip or marketing topic and I upload it to you. Take me through the user experience. What else besides uploading it do I have to do? What input do I have to give you?

To answer the question about whether we do that headlines for you as well. For the public plans that are available, the answer is no, we don't. You've got to do that yourself. It's a very simple process. The first step is to select which template you'd like. The way we look at our templates are like a pizza shop analogy, which means we've got a relatively small number of templates, but you can customize them. You can pick the base that you want and then add your own ingredients to make it your own. There are infinite number of combinations you could use to make it look the way you want. We covered everything for all the different platforms. We've got square, landscape, portrait so you can use it on Facebook, Instagram or IG TV. It works for everything or YouTube as well.

BWB Gideon | Making Social Media Videos

Making Social Media Videos: The great copywriters out there spend about 80% of their time on just the headline.


From there, you can either upload your videos or paste the link where your videos are, Dropbox or Google Drive. Give your video a name, type on the headline, select your colors and hit go. Maybe add some text for your call to action. There are other things as well like you can add your logo and you can add a watermark. We can even add your logo as a logo animation at the end of your video. You can select whether you want to have a progress bar in your videos to show people a visual cue for how long the video is. You can select the coloring for that. You can add your own background music. You can choose whether it's UK or USA English. We also have comments field. If you've got some specific requirements for coloring or fonts, we’ll put in there. If you've got all those things set up already, which takes maybe a couple of minutes, if you've got your video, you post your video in, type in the headline, hit go and you're done. They go to a Thank You page saying something like, “Thank you. We got your order. We'll send it to you within the next 24 hours.” If you want us to help you with the headline stuff, we do have that but it’s not publicly available. If you’re interested in that, contact us through the help system or through and we can tell you a bit more about that.

The functionality is pretty self-explanatory. Not only the functionality but also your selling proposition here. You can spend all your time doing all this stuff on your own with some of the tools out there, but you're spending time on non-revenue-generating activities. For entrepreneurs who are putting out videos who want to maximize their time and their money spent, Splasheo is a terrific opportunity. I want to switch over to a couple of the questions about the business side of it. How long ago did you start Splasheo at its service offering?

We pivoted to this version of Splasheo in the end of 2018.

It's been growing nicely, I imagine.

We had a lot of organic growth in the first quarter of our business. That was awesome to see because it was such a nice validation to see that people are using it and they're spreading the word. We were still testing the idea. After the first quarter, we started paying some advertising and that was cool as well. We were doing other things like approaching influencers. We teamed up with Zack Scriven on LinkedIn. He's a young up and coming star on LinkedIn and he's taking this by the reins.

Why do I know that name? He's not with Blitz Metrics, is he?

No, he's not. You might have seen him on LinkedIn. He's very active on LinkedIn. He's such a great gift for us because he's a user. He created 39 videos through Splasheo and he was so pumped with it because it meant that it could save him a ton of time because normally, he would do it himself, like 30 minutes to an hour of his time per video. Imagine that's twenty hours he would have save at least. Not only that, it also removes this barrier of video editing. One of the things that you noticed when you start using captions is that it reduces the need for editing your video. The only reason you edit your videos is to improve engagement.

For us to grow, we need to grow our team as well. Share on X

When you start using captions, it takes care of that automatically because people read it and they engage. It means you don’t have to edit the videos anymore. You just push it through the system. We do edit it, but it's very simple editing. We add the headline, we put it into the nice format and we add the captions. That's where the tricky bit is. By nature of having the captions in there, that takes care of the engagement for you, which is brilliant. He loves it. He's in front of the camera. Once he's got the video, he pushes it through the system and he's done. We've been getting some great results. We’re starting with influencers as well. Taking it step by step. There are a lot of people who are interviewing us. I got interviewed by John Lee Dumas with Entrepreneurs on Fire. We got one with Nathan Chan from Foundr Magazine. Pat Flynn said he’s keen to get me on an interview as well. It's all coming together nicely.

As far as nuts that you're trying to crack, what is a big nut you're trying to crack here? That nut could be money you're trying to raise, people you're trying to hire. It could be new advertising channels you're trying to figure out. I know that there are probably a lot of things and software and service offering that you've got. What are some of the ways that myself or some of my audience might be able to help you out?

The first nut we're cracking is with a paid advertising game. Even though I started up a company in the video advertising space, creating software for Veeroll, I don't see myself as an advertiser. It’s not my game. I'm more of a content guy. I've been trying to do that myself. We are talking to someone who can maybe run that for us.

Are you looking for a good advertising not just Facebook?

We’re always looking for new context. We are in the process of figuring out the contract.

Do they specialize in one particular channel or multiple channels?

We're going to be doing Facebook for this to start off. They're good with Facebook in particular, but as we grow, we want to build more channels. If there's anybody that you know or your community know that we could talk to, we’re always open to listen. The other nut that we'll be cracking would be how to scale our team quick enough. Because with the software, you can scale with the technology. Whereas with our business, we've got a good system in place but it's not automated software. There are at least four people who look at each in every video that comes through our system, which means for us to grow we need to grow our team as well.

BWB Gideon | Making Social Media Videos

Making Social Media Videos: By nature of having captions in your videos, that takes care of the engagement for you.


What are the skill sets of the people that you're looking to grow? Obviously, they have to have an eye to detail and maybe some creative skills.

There are three core skills that we'd be looking at for growing. One would be a very good handle on the English language. That's very handy for the captions. In terms of captioning and revering stuff, we can easily teach people how to do that. If they don't have a good base of understanding English, that's a problem. That's the important thing. The other thing we look at for is the video editing side. If you're good with video editing, people would be interested in building up, especially the more advanced animation side of things. People who are good with people as well. Smaller team managers who have a good handle on English and a very good attitude. One of the things that we value in our business is the customer experience and how our customers feel as they go through our process. That's super important for us.

If there's one word that I could use for the most important word when we look at building our team and hiring people, that's the word care. Do they care about their job? Do they care about themselves? More importantly, do they care about our customers? Because ultimately, customers can feel it. They can sense it when we care and also when we don't care. I can tell if someone's going to be a good employee or not if I can see naturally that they care. It's so easy to spot. It comes through the small details to show that they care. Oftentimes when you see the little red flags of them not picking up on little details, there’s an issue with care.

One of the resources that I've had some decent success with, have you heard of GenM?

No, I haven't.

GenM is a company for marketing apprentices. It’s almost like interns but they’re traditionally somewhat unskilled. It's not like going to Upwork or FreeeUp or one of these outsourcing sites where people already have a set of predefined skills ready to go with what you want. These are people who want to be involved in some aspect of marketing. They have sometimes taken some training and you'll know this company, GenM, gives them training on all different types of aspects. What they do is you as the business owner pays $150 for a 90-day program, and you get somebody who works for you. After 90 days, you can decide to get somebody new and roll them off or if they're good, you can decide to bring them on. You're under no obligation but you can. The expectation is that they'll work about ten hours a week for that. The idea there is to give people a skill that they don't have and then potentially an opportunity to elevate. I've found it a tremendous way to get cool and eager people who are willing to learn not just work to earn.

It may be an opportunity for you to find some folks on there who like this and want to potentially do more. You can also see their attention to detail for almost free. If you don't like somebody after a couple of weeks, you can roll them off and they'll find you somebody new. I've used them, I don't have an apprentice. I'll probably be going back, but you can also find somebody. I believe you can get $25 off. I don't get paid. This is not even an affiliate arrangement. I just have a deal with them where if you go to, that will give you a $25 discount. You might want to take a look at that and see if you can potentially source some people there for relatively affordable and test that out.

If there's one word we could use for the most important thing to look at when we're building a team or hiring people, that's the word care. Share on X

People are keen to learn. If people love learning, I was always interested in working with people like that for sure.

I think that Splasheo is a tremendous service. It's not just an automated software. You have people who care taking a look at this. The only reason that a business owner would put out these videos is because they're trying to make a good impression. You can't make a good impression with bad quality work because it will be noticed, especially when you're putting some real production value into this. If the production value is not on point, it can do more damage than just putting up a video without any production. At least then you can say, “I just threw this up there. I'm not trying to impress anybody.” Either do it ghetto style or do it right.

That's an interesting point you make there. What we found as well is you can record informal style videos. Even if they're informal like that, when you wrapped them up in a good format like we have on Splasheo, you can make it look professional even without trying. One of our biggest users is John Lee Dumas. He just records on his iPhone, one shot, one-minute videos, no editing. He records them, he presses start and stops. Once it’s done, he submits the video to us and he's done. He doesn't mess around. It removes that barrier for you to get your message out there and to get seen.

How long does it typically take to get a video back?

Our promise is to deliver within 24 hours during business days. Oftentimes, we get it back sooner to you, but it all depends a bit on the load and how busy we are. For longer videos, sometimes we might take a bit longer. For videos like under five minutes, we try and get them back to you within 24 hours.

If I did a video for instance where the front of it is just me fumbling around with it and then maybe I made a mistake halfway through it. Do you do any editing there or not?

We do some very simple things. At the beginning, if you're fumbling around with a camera, we can cut that out. If it’s at the end as well where you’re finishing up or fumbling again to turn the camera off, we can cut that out as well. Anything in between like in the middle of the video, we don't do that. It complicates the process too much for us. If you want something like that, that would be outside of the scope of the existing service. We're trying to keep it simple. If you have issues there in the middle, use a simple tool like ScreenFlow or Camtasia to cut that video out before you submit it.

BWB Gideon | Making Social Media Videos

Making Social Media Videos: When you wrap up informal style videos in a good format, you can make it look professional even without trying.


That's what I figured it was but I didn't know if that was an aspect because it's not full scope video editing. That would be a lot more expensive.

It’s complicated to set up a scalable team for something like that as well. We just want to keep it simple and do it well.

Have you thought about creating a super premium offer may be in partnership with other video editors where if somebody also wants full-blown video editing services? It's like a super premium package because you've already got people who are like, “This is great,” but then maybe they have to go hire somebody else. I used to pay a guy who did great work, Jason Anderson from It's a monthly fee for unlimited within reason video editing, but it's also much more expensive, it's more complex. They do a lot more customization. I know that's something that people always want to have video editors. I was curious if you thought about adding that as a potential super-premium.

As part of our more premium thing, we don't publicly advertise it. For our clients who have that need where they've got longer pieces of content. Maybe they've got 45-minute video clips of where they're speaking on stage. We could take those videos and find little snippets and put them through the Splasheo system and create the headlines for you as well. That's certainly something that we can do. We need some pretty smart people in there to find the valuable bits inside the video that's not as straightforward. As a full video editing service, that's not something that we are interested in developing. We know there are plenty of other solutions out there of people who are already doing it well. We just said, “Let's stay away from that and focus on what we're good at.”

It's fun to see what you're doing. I love watching people find a big need in the marketplace and go out to serve it. I've seen a lot of the work you guys have done and I'm planning on giving it a spin and trying it out myself and see if I can find any videos that I want to send your way. I encourage everybody else to go check out Splasheo. I appreciate this and I look forward to watching it grow. If there's anything I can do to help you, please don't hesitate to let me know, Gideon.

You're very welcome, Brad. It's has been awesome and it might be worth mentioning that we do have a special for your readers if they're interested. They can go to You'll get to a page, you'll see Brad's face on it and there will be a free trial for friends of Brad Costanzo, get $99 worth of credits free when you join Splasheo. There's a little bit more explaining about how it all works, but if you join through there it gives you four videos that you can push through the system of up to five minutes long each video. It's not software that will be used to create the videos for you. We will have real people there so you’ll get a good experience understanding of how the service works. We don't add anything like watermarks. You will experience the whole service as if you're a paying customer.

Gideon, this has been a lot of fun. That brings us to the end of the episode. I want to thank everybody for reading. Go check out Splasheo. If you want to leave me a voicemail that I might read, I've got a little button on, as well as the page. You can push a button and it's called SpeakPipe. You can send me a voicemail. If it's a question about business, if it’s a topic that you want to cover or if it's something that I think the audience might want to know, you can go over there and leave me a voicemail and it might make it on the episode. I look forward to putting it to test. As always, you can email me at I look forward to the next episodes with you. Gideon, thank you very much for joining us.

That was awesome. Thank you so much and great to connect again after all these years. It’s so much fun.

See you guys on the next one.

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About Gideon Shalwick

BWB Gideon | Making Social Media VideosGideon Shalwick loves anything to do with building global audiences using video and has helped over 200,000 people grow their businesses using video marketing.

He is the co-founder of, a powerful platform that makes getting traffic from YouTube and Facebook VIDEO Ads super easy, fun and fast. With over 17 MILLION video ads served in it’s first 2 years, Veeroll is set to disrupt the video advertising landscape forever!


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