Bacon Wrapped Business With Brad Costanzo
BWB Dustin | WealthFit

How WealthFit Is Becoming The Netflix For Wealth Building Education With Dustin Mathews


WealthFit is the Netflix for learning wealth, investing, entrepreneurship, business, and mindset. In this episode, host Brad Costanzo talks with Dustin Mathews, the Co-Founder and Chief Education Officer of WealthFit, an online learning startup focused on teaching all the stuff you never learned in school about money, investing, and entrepreneurship. Dustin talks about some of the educational components behind WealthFit and its vision to revolutionize financial education and lead people to true wealth. He also shares how the WealthFit business model works and teaches on how to create real value proposition for the audience.

Some Topics We Discussed Include:

  • Dustin’s story
  • What is WealthFit
  • The vision of WealthFit
  • The WealthFit business model
  • Dustin’s budgeting course
  • Balancing business, family, and everything else

To learn more about Dustin Mathews and how you can become a better entrepreneur, visit

About The Guest: Dustin Mathews

BWB Dustin | WealthFitDustin Mathews is the Co-Founder and Chief Education Officer of – an online learning startup focused on teaching all the stuff you never learned in school about money, investing, & entrepreneurship.

He’s also the host of the Get WealthFit! podcast, where he’s had the chance to “get inside the heads” of top investors & entrepreneurs like ‘Rich Dad’ Robert Kiyosaki, Racing Legend Danica Patrick, Kevin Harrington from Shark Tank, Marquis Jets’ Founder Jesse Itzler, 7x Olympic Medalist Shannon Miller, Seal Team Six Leader Rob O’Neill and many others.

How WealthFit Is Becoming The Netflix For Wealth Building Education With Dustin Mathews

Do you want to get rich or do you want to get wealthy? Let’s find out. We’re going to talk about getting wealthy. We’re going to talk about getting wealth fit, even more specifically.

I am featuring my friend, Dustin Mathews. He is the Cofounder and Chief Education Officer of, an online learning startup focused on teaching all the stuff you never learned in school about money, investing and entrepreneurship.

He’s also the host of the Get WealthFit! podcast. He did have me as a guest and I know you can’t get enough of my smooth sounds. He’s an amazing host. I was interviewed on his show. We had so much fun. I invited him to mine.

On his show, he’s had the chance to get inside the heads of some of the top investors and entrepreneurs such as The Rich Dad Robert Kiyosaki, racing legend Danica Patrick, Kevin Harrington of Shark Tank fame.

Marquis Jet Cofounder Jesse Itzler, a former guest and a client of mine, seven-time Olympic medalist, Shannon Miller, SEAL Team Six leader Rob O’Neill, and many more.

I think you’d be blown away if you go over and check out It is literally like the Netflix of learning wealth, investing, entrepreneurship, business and mindset. There are over 100 courses that you can jump into and sharpen the saw.

That being said, I want to welcome Dustin to the show.

How are you?

I am great. I am thrilled. I think I have made it. I am on Bacon Wrapped Business. Thanks for having me on.

Few people have summited this mountain. Basically, you could retire after this.

I was taking a mic drop right now.

Everything else is going to pale by comparison.

I’m excited. Thanks for having me on. It’s an honor. I’m looking forward to the conversation.

We had a long fun one, but it was focused on my favorite subject, which is obviously me. Let’s talk about my second favorite subject, which is you. The third favorite subject is getting wealthy. I want to back up because you’ve got such an interesting story and journey of what you’ve done.

We’ve become friends, but I’ve known about you. I know we’ve come across each other and crossed paths in the past. I want to hear a little bit more about your story. I remember when I first came across you, you were the guy helping people with their speaking business.

All of a sudden, you got this WealthFit thing. I missed a few details in the middle. For selfish reasons, I want to know what has been going on?

Right at the beginning of the speaking stuff, I was an affiliate manager, a product launch guy. When Jeff Walker released the Product Launch Formula, I volunteered and then started getting paid for doing product launches back in the real estate, info-marketing space.

That’s how the journey begins. Along the way, a guy that I had worked for in the past was this amazing speaker and I was into marketing. He said, “Let’s do an event.” We did and it was called The Speaker Makeover.

When you’re busy building your thing, you get tunnel vision. Share on X

We put 90 primarily real estate info marketer guru people in a room in Tampa, Florida. We sold something. Even though we knew better, we did it all wrong. We got one client to give us $25,000 and we’re like, “Maybe something’s here.”

For a few years I ran the speaking empire, teaching people how to do sell from the stage and on webinars when that became the rage. I woke up one day and I was like, “Is this the journey I want to be on?”

My grandmother had passed earlier that year. I started questioning things for the first time in my life and I asked myself this question, “Do I want to be on this path in five years?” I said, “No.” “Three years?” “No.”

I was hesitant to ask this question, “Do I want to be on this path in a year?” I knew if I said no to this answer, I’d have to do something about it. I did say no and so I did. I had my partners buy me out.

I took time off and spent it with my boys. It was great over the holidays. I was building sandcastles and making pumpkin muffins. Like you, a creator, you start to get the itch, and so I did.

One of the things that I did, which is instructional or beneficial for people going through a transition, if you’ve made relationships and we all have to some degree, put those names on a chalkboard, a whiteboard, or a piece of paper and start calling them.

You’d be amazed. When you’re busy building your thing, it’s crazy. You get tunnel vision, even though you know what’s going on in the marketplace, but you don’t know until you pick up the phone with no agenda and you start calling people. That’s what I did.

Lo and behold, a little startup was starting up called WealthFit. My friends in Hawaii, Andy and Justin, were starting this. They said, “Here’s the vision.”

I said, “I wish someone had smacked me around a couple of times and said, ‘Dustin, you need to diversify. You need to build a business that’s great, but why don’t you buy a couple of rental properties every year? Why don’t you put money into the stock market?

Why don’t you get more serious about life insurance?”’ I wish I had done that because I had so many messages of people saying, “Grind. Hustle. Put it in there. You too can be like Zuckerberg and get the big payday.” It didn’t happen for me. It doesn’t happen for a lot of entrepreneurs and business owners.

I walked away after a few years with a ton of relationships in education and some money, but I wasn’t set for life. That’s when I said, “WealthFit, I can get behind that,” and so here I am.

Tell us about the vision of WealthFit. This is not a brand-new startup. This is a fully baked out but getting a bigger and better thing that people can utilize. Let’s talk about what WealthFit is and some of the educational components behind it.

There’s so much information out there right now. We’re all drowning in information. Isn’t this the same, but starving for wisdom? How does it differentiate itself in the sea of everybody’s got info on courses and advice?

It’s built around a philosophy. That’s what I lacked at my previous venture. I was trying to get wealthy and rich, building a company and selling it. I was hoping for that big Hail Mary payday. Some people get that. You hear about it. It’s celebrated in the media.

I was like, “I could do that,” even though we weren’t even close to that. It was more of a lifestyle business. That thought was always there.

I lacked this fundamental philosophy that, whether you’re an entrepreneur, listening in or maybe you want to be an entrepreneur like you’re getting there and you’re in corporate or doing something else, you need to know how to manage your money.

You need to understand budgeting. You need to understand savings, classic foundational information and that stuff. I’m not passionate about understanding how money works on a day-to-day, but it’s so vital. You need basics.

If you’re going to be an entrepreneur, you need to know marketing, you need to know sales, you need to know customers. If you want to get wealthy, and we mean wealth is more than financially but in all areas of life, you’ve got to understand the core philosophy.

BWB Dustin | WealthFit

WealthFit: Good debt is leveraging yourself to build a business that will pay dividends.


WealthFit seeks to differentiate itself by prescribing this philosophy and you’ve got to understand personal finance, how to manage your money. Once you have that under wraps, you’ve got to get yourself out of bad debt.

There’s a difference. Good debt is leveraging yourself to build a business that will pay dividends. Bad debt is putting money into like a big flat-screen TV. It’s not going to pay you any money. It may give you some entertainment but it’s not going to help you.

Once you get yourself out of bad debt, you’re going to find yourself, “I’ve got some money.” You should put that money to work for you. That’s the big one I want to underline.

I was so caught up in building the business. There was an ego attached to it. I had to be the guy. I was going to build this name and the guru business lends itself to that more than others. I did a little, but I never emphasized, put my money to work for me.

It was all about putting it back into the business, grow the asset. Outside of that, personally, I should have been diversifying. I should have been doing more stuff.

I’m 100% guilty of that as well. It’s hard, especially as entrepreneurs, because there are so many ways to make money and we can’t put our money back into our business. I have never thought about this until you brought that up.

Compared to a typical employee or executive, you typically have one path to earning money. Entrepreneurs often have multiple. None of us say, “What’s your business?” We go, “What are some of the businesses you’re into? What are you doing for money? What’s one of the things?”

If you’re an executive or an employee, you can’t just put your money back into your own company aside from your 401(k).

We can always reinvest in our business which is sometimes great, but it keeps us from having that diversified wealth plan from alternative investments to traditional to this, that and the other.

I know I’ve dropped the ball on some of that. I look back and I go, “My assets are not nearly as diversified as they should be.”

It’s this one simplest thing. I look back over the few years I built that business, that prior venture. If I had just bought one rental property a year, I’d have nine rental properties, hopefully cashflowing. I have two. I think, “Two is different than nine.”

I think, “If I spent more time there and don’t put it all back into the business, allocate some money to diversify and do other ways, and I’ll tell you as an entrepreneur, if you’re diversified out of your business, sometimes your business is going to suffer.

If you don’t have to rely on the income out of your business, because you’ve got this other thing, it gives you more runway, gives you more time, like the companies that go out and raise money.”

It is this idea. You’d ask me about like, “What makes us different than just putting up a bunch of information?” It is this philosophy and we realize people fall anywhere on this spectrum.

Some people know how to manage their money, don’t have bad debt and they want to build their own business as a vehicle. They can find that here at WealthFit. Some people, Corporate America, they hate their job, but they’re handcuffed.

One way to get unhandcuffed is to manage your money better, put it aside, put it to work for you so that you can go start that dream business or that venture that you’ve always wanted to do.

That is what makes us unique. We’re the one place you can go, no matter where you are on the journey to get access to all this information.

Let’s talk about the way that the business model works. Obviously, the podcast helps give great free information to people from amazing guests. If they want to go deeper than the podcast, you guys create courses around specific topics.

The ability to go build a foundation, build the dream business, or spend time with your loved ones is the new wealth. Share on X

I’ll let you explain a little bit. I understand it at a high level. As we talked about, I may even be creating a course on WealthFit myself. I look forward to that. Explain what the real value proposition for them when they come to visit the site is.

You said it best and I love it, the Netflix of wealth creation and preservation, all things having to do around wealth. I do want to take a step back and say, “Wealth, a lot of times when we talk about it, it is money and financially different.”

We mean it in all areas which to us up to some of the courses that we teach. Wealth, being the ability to create time, obviously money, and influence in all areas of your life.

Even more so than money is time, that ability to go build a foundation, to go build the dream business, or spend with your loved ones. That is new wealth. However, when you look at it, that’s what we do here.

We get trainers that are doers, not people that are professors or teachers at institutions. We go out and get guys like Brad. We go get folks that are in the field in their specialty and living it and doing it. We get them to create courses with us.

Some of them aren’t the best teachers, but that’s okay because we have a process at WealthFit that helps get that information out and put into courses. The business model is beautiful. You pay a membership every single month to get access to all the courses.

At the pace that we’re on, we release one course a week, not to say that we’re always going to do that. I don’t want to make that commitment, but we’re always adding to the library, adding more courses, and there is not a change in price.

We want to make it so obvious that as you grow, as we grow, we’re going to keep adding value to you each and every week, month and day. That is our model.

I’m on the WealthFit Course Library. You guys have a very strict process for extracting the right information, keeping it standardized. Is the time of the media content 90 to 120 minutes or something like that?


I love that because I can go out and buy a bunch of different information products and courses online that I see in a lot of different places, but there’s no real standardization, I don’t know what I’m getting, I might get something that has 160 videos, I might get something that has four.

Some of these can be great, but it can be hard if you’re trying to get a good understanding and learn some stuff. It could be challenging to do that.

I love the standardization and making sure that like, “We’re going to extract the information, script it out. We’re going to construct the course with our expertise and not let somebody who’s smart that go all over the place.”

I’m a great example. I haven’t created an online course in a long time simply because I have two reasons, I’ve been out there busy doing a bunch of actual work and consulting. Also, I know a lot, but it’s oftentimes hard for me to structure out my way of thinking to teach it to somebody else.

I love the fact that you can work with somebody else who can extract it in a methodical way so that other people can learn from it. That’s a powerful value proposition you have for the market, that standardization.

McDonald’s, one of the reasons they’re so famous is not because they have the best burgers. It’s because when you go into any McDonald’s, any Starbucks, whatever franchises in general anywhere in the world, and you know you’re going to get a similar experience.

We do have that standardization. I would say that the process is mission-critical to the success and at the same time, we listen to our users and we listen to the base here. One of the things that I’m excited to share that is a new thing that I haven’t even publicly talked about yet is this idea of a learning path.

The challenge I found in other educational repositories or libraries of stuff is you can get lost in a sea of courses like, “What do I want to take?”

BWB Dustin | WealthFit

WealthFit: If you’re an entrepreneur, you need to know sales, customer service, and how to write a business plan.


One of the things that we’re going to be rolling out shortly is this idea. Let’s say you want to be an entrepreneur. We’re now going to curate and pick information based on the information that you give us. We ask you questions when you subscribe.

Also, we’re going to take a look at the library and say, “If you’re an entrepreneur, you need to know sales, you need to know how to write a business plan, you’re going to need to know customer service.

We’re going to create these things called learning paths that help you say, “I think I want to get into this.” You take a couple of courses. Maybe it’s not the right fit, but that’s okay because then you go over to another category and you’re like, “I’m going to do this.”

The process is important and we’re always looking for ways to plus that process. One of those things that we’ll be rolling out will be learning paths that I’m excited about.

It’s fun to see the evolution of online education and development. You’ve been intimately involved in this, not only from the podcast but also with WealthFit course creation, etc. In doing this, you guys have had a lot of different experts on.

What have been some of the things that you’ve personally taken and gone, “I’m drinking my own Kool-Aid here,” you’ve started to do in your own business life to help build the wealth up yourself?

I want to caveat this and say, “I haven’t done this, but this is one I found fascinating.” My challenge here is we keep releasing a course. I’m fascinated by all of them. It’s executing while building the business. The same challenge I had before.

If I can be marginally better, that’s a win for me. I want to be exponentially better. I do want to showcase this course. I always thought precious metals, gold and silver, like you buy it and you sit on it. When the market goes down, it goes up, and vice versa.

One of the courses that we created early on with Matt Wallace is how to cashflow gold and silver. I didn’t know you could do that. I thought you just buy it and sit on it.

This course was built around this idea that there are places in your neighborhood, in your town where people want to get rid of it.

If you think about people who unfortunately go through a divorce, oftentimes they don’t want that ring anymore, they don’t want that jewelry. That presents an opportunity to buy it at yard sales, estate sales, family members. That’s one example of it.

Literally, you can take that, you can melt it down and you can flip it essentially like you would flip a house and you can start cashflow and go. Are you going to get rich overnight? Are you even going to get wealthy doing it? No, unless you scale that thing, but that was one that blew me away.

Here’s another course that I have acted on. I didn’t know this was possible. Airbnb and there’s no shortage of folks now teaching because it’s a hot trendy topic. We had students come and teach a course on how to use Airbnb.

Back where I used to live in St. Petersburg, we have a short-term rental that we use Vrbo and we use Airbnb. I’ve used some of the strategies in this course. Here’s what blew me away. You can leverage Airbnb or short-term rentals by optioning essentially.

You can go and rent a place, a house that you don’t own. I didn’t realize that was possible. You can go disclose it to the landlord. “I’d like to rent this. I’m going to turn this into an Airbnb and I’ll take care of everything. Everything’s on the up and up.” You can go out there and do it.

That was a big objection for people. It’s like, “I have to have a house or buy a house in order to Airbnb it or short-term rental it.” That was another example of a course.

I know several people doing that and having some great success. Has anybody called it Airbitrage yet?

No, but I like that.

Understanding the philosophy is important so that you can go out and do the thing that’s right for you. Share on X

I think they need to. I came up with that. Have there been any other things, whether it’s been starting to do any actual buying of real estate properties? Like you said, nine years ago, “I wish I would have bought one a year. I’d have nine by now.”

Have you started down that path? That can take a lot of time to look. There are some passive ways to do it as well, but anything else you’ve done there?

I haven’t acted on a real estate purchase, but here is one because I know you’re looking like, “What have I done?” I want to share this one. This was part of a budgeting course. I’m a creator. “Can I just hire somebody?” has been my mindset. I need to know the basics.

In a budgeting course, which is not a sexy type of course, there’s a bonus module about basically how to pay off your mortgage a whole lot quicker. I’ve heard of this before in some forms of fashion. We had Dale Gibbons come in and teach this course. It’s a bonus module.

Basically, to give you guys the gold here, as we have a 30-year mortgage on those rental properties. We now make an extra payment towards principal every single month and we’re going to pay that off in fifteen years shortcutting a ton of interest that we would have paid.

You may say, “Dustin, this is simple. I learned this in high school.” I did and I was like, “I’ll get around to it one day.” It finally took that commitment of, “I’m going to act on this information.”

The way that it was presented, it was easy. I could run the calculations and I write a check each and every month an extra check. I pay through the app because that’s easier than writing a check and doing stamps. That’s when I have acted on that anyone could act on if they have a mortgage.

Are there any other things that are on the docket that you’re looking at as well? Like, “This is something I even want to go into our own courses and learn more about this aspect.”

Yes. I’m super excited. We had an agent. His name is Darren Prince. He’s an agent for Magic Johnson, Dennis Rodman, Hulk Hogan, lots of people. I said to him, “I want to know how to connect with those people. I want to know how to negotiate and put together deals.”

He came in and created a course that takes us a little bit like they come in and record our trainers and then it takes us a while to edit it down, put the graphics, and do things. There’s work that’s done before they even get here.

This course is how to talk to, communicate, negotiate with high net worth clients or influencers. If you want high-end clients, there’s a certain way to talk, communicate and put those deals together. If you want to be in the influencer or celebrity business, there’s a way to do that.

I personally have already learned some things about how to communicate better. As entrepreneurs, it’s so easy like we want to do opportunities, we want to do deals, but think about this. If you’re somebody that’s high net worth or if you’re somebody that’s in the spotlight, you get deals like infinite deals.

I know as entrepreneurs, we think of businesses a minute, it’s like times 100 and they’re not thinking of it, they’re getting pitched it. The mindset is completely different like I’m excited to do a deal for them. It’s all about risk management. That was the shift.

These people, if they go do a deal and it tanks, their brand, their social following, their brand equity takes a hit. It’s a status thing. For me, I’d never done that because I hadn’t been in that position, at that level. That mindset shift about risk management, it’s not about the deal.

A lot of times, I was pitching people on the opportunity and that’s important, but you also have to talk about trust and risk management. That was a big takeaway for me.

You brought something up. I am 100% going to take that course and it’s funny because the stuff you’re talking about is one of my strengths as a person, the connections, the high-level sales.

However, it’s not like, “I know that stuff pretty good. I don’t need to know anymore.” Like, “That’s the stuff I want to double down on.”

You said some important stuff there. It’s not even about risk. It’s about what kind of risk because there are different types of risk. There’s a financial risk and then there’s also the loss of status. There’s loss of face, etc.

BWB Dustin | WealthFit

WealthFit: The whole goal of business is to be profitable.


When I started my career right out of college or a couple of years after college, I was a financial advisor. I was a snotty nose 25-year-old asking people to, “Give me a million dollars of your assets that I can manage.” Somehow, some people did which still blows me away.

I didn’t lose it, but I think that’s because also in the training like I was coming out of this thinking, “I’m going to go pitch stocks and investments and talk to these people about how much money I can make them.” It was very ingrained in us early on like, “No.”

The only people who care about that for the most part are people without a lot of investable assets. When you’re talking to people with millions of dollars or more net worth, the key things they drive in on is risk management. They want to make sure they don’t lose it, etc.

They don’t want to lose money, but when you’re talking about doing deals and big things, people don’t want to get involved in something they can embarrass them. That’s very real. I love that and I’m looking forward to it. You sold a course. When this is out, I’m buying it.

Going back to the WealthFit model, you guys have a couple of ways that you work. I can go to the site and I can buy most courses for $49 one-off. It’s super cheap. Is there a monthly or annual program where I can get access to everything you got?

I do want to do my big disclaimer here. We’re marketers. We’re business owners, entrepreneurs. We’re always testing price. It may change because we want to figure out, “What makes sense from a business model? What’s going to get most people through the door?”

Also, the whole goal of business is to be profitable as well. We’ve got to balance that. Currently, that’s what it is.

Are there any other aspects to the WealthFit, like big visions for this, creating the single most preeminent place for online wealth and investing education?

Are there any other things on the whiteboard and the brainstorm sessions that you haven’t told anybody else about publicly, but there might be a few little hints you can give us?

One of them that you might not see unless you’re a member of WealthFit then you would see this is we invite every trainer. We have these phenomena. Sometimes, you buy a course online and you’re like, “I wish the guy or the gal, the trainer or the teacher would have talked about this.”

As great as our process is, you’re going to have something timely. You’re going to have something in your world like, “I wish I could ask them a question.”

For those trainers that choose to opt-in, I would say we’re at about 90% opt-in rate, meaning trainers saying yes to this, you have the ability to talk to them. They charge whatever their fee is on the site. You see it right up there per minute and you can schedule 15, 30 and 60 minutes.

You have this opportunity to essentially buy their time and get access to them from the site there. Should you have that question or maybe you have a business deal or opportunity, or you don’t know how to get ahold of that person, you’re going to have that ability.

That reminds me for a long time I’ve had a profile over on You can go there. You can see me talk about my expertise and you can see what other people say like, “Brad’s not the worst consultant ever. Brad didn’t make fun of me. Brad’s not the worst.”

You can book a call, but one of the things it doesn’t have is the ability to learn from me and make me prove myself.

This is an absolutely killer feature because if somebody takes the course like, “This is super cool. How do I go further?” I can make contact and request to take the next step. I think that is such a smart move.

I haven’t been privy to these conversations, but I think the conversations are a lot more in-depth. What I mean by that is if you think about it from a trainer’s perspective, you have somebody watching your course. Let’s say it’s 90 minutes long, you’re educating, they’re spending, they’re investing time.

They’ve invested money to be on the platform. They’re investing their time to watch your course. Now, they’re investing again to pay you to get access to you so that the conversations that take place be more in-depth.

If you want to get wealthy, you’ve got to understand the core philosophy. Share on X

It also leads to, if people have a back end or additional programs and services, those conversations take place and have taken place that had been reported back to us. That’s great. We’re happy about that.

We want that to take place because we realize a 90-minute course, even a 30-minute phone call is only going to get you so far.

Some people have experiences in events, seminars, things like that, you’re going to want to do that. If we can be that conduit to make that happen, that’s great. We want to be in that position of growth.

I’m switching a little over to personal stuff here. How many kids have you got now?

I have three, which is great by the way because I’m an only child. My whole goal in life was like, “I’ve got to get to two.” We got to two and the conversation is like, “I think we’re done.” The third just happened.

How is it balancing the business, the family, everything else? Are there any things that you do to keep that? Being wealthy isn’t about how much money you’ve got, it’s about being well-rounded wealthy. Are there any things you do to keep the balance?

I do. There’s been a big shift in me. Ever since I left the previous venture, I said, “I’m going to do things differently.” I’m human and so I forget sometimes where I put in a long day and I’m not as present as I should be, but I’ll tell you it’s been night and day difference.

For me, one of my hacks has been I get up early in the morning before the house gets up and because that’s a quiet time. That’s the only real me time where I’m alone. I’m in an office building here and so we got team members all around. I’ll get up early. That is a hack.

Another thing that I’ve been doing and relearning is meditation. I’m reading Ryan Holiday’s Stillness Is the Key. It’s his book. It reminded me that I had been addicted to activity and that stillness, as you start to the business, it’s less about activity and trying to network with the world.

It’s being more methodical about it. That has made me realize even at home, I’ve got to shut my phone off and be present because I’m going to get the most enjoyment.

It’s going to be better for me at work too, not because it’s going to be better but as a byproduct. It’s going to be better. I’m a work in progress, but those are some of the things that I do.

I’m married but I don’t have any kids. It’s easier to take your spouse for granted and to go, “I’m going to go work.” She’s in there watching Netflix or whatever.

Sometimes, she’s in there working as well. If you have kids, you’re forced to pull yourself away, in a good way, but that’s one of the things I have to remind myself as well. It’s like when to turn it off, especially if you do work out of the house.

You’ve got an office but I know you probably work from home as well. Keeping that balance can be hard. I also like how when you mentioned that you were at that point where you realized some things, “Is this what I want?” and you took that step back.

That’s so important to take those steps back to know when to quit, walk away temporarily. Even throughout the day taking that time to say, “I know I’ve got a lot to do, but sometimes going out clearing in my head for a couple of hours and thinking without pressure is critical.”

I forced myself ever since I moved over to the beach. I live on Mission Beach now and I can literally walk outside and be on the sand within 50 steps. It’s some of the best thinking I’ve ever done, taking time during the day especially when I’m so busy I can’t even breathe.

It’s critical. What got me success was being always on and now learning like, “That’s great,” but there was a cost to that for sure and I didn’t have kids and family at the time. I can’t do that. That’s not a sustainable model.

If I want to get to that next level, which is, Brad, why I love you like you teach new ways of being and new ways of thinking. I’ve been challenging myself not to do those things so that I can get to those next levels and being okay with it. It’s okay not to be busy 24/7.

BWB Dustin | WealthFit

Stillness Is the Key

I think it’s not even okay. I think it’s imperative. We’re not busy 24/7 because that’s not where our best thinking occurs.

I’ve already said this, but if folks want to go learn about WealthFit and take some training, obviously they can get on the podcast. The podcast is Get WealthFit!. is the primary site.

I would say on, there is a Wealth-Building 101 Course by Andy Proper. He’s a fellow cofounder here. He’s done a lot better than I have I should say in terms of building businesses, for sure, and investments in diversifying.

That process that I walked through about, if you’re in bad debt there’s a strategy for it. If you’ve never invested in your life, there’s a strategy for that as well.

If you want to boost your active income, start a business or a side hustle, if that’s your thing, there’s a strategy. Understanding the philosophy is important so that you can go out and do the thing that’s right for you.

Dustin, this has been so much fun. I loved being on your show. I’ve loved having you on mine. I’m looking forward to working together on creating a course on WealthFit for myself and get a lot of high standards to live up.

I’ve been over here brainstorming and working some stuff out, things that I think people would love. I haven’t even talked about this on the air anywhere, but this is one of the things I’m happy to share with my audience. I’ll ask you to send me an email if you are interested whenever this happens.

I have been working with multiple clients individually, one-on-one, to help them transition from being what I call an expert-level employee to make the shift and reinvent themselves as an expert consultant.

This is a little bit different than somebody who’s got a job and they don’t like their job and they want to do something totally different, but this is somebody who’s good at what they do. They do it for a paycheck and they do it for one company.

They realize the power of making a switch and they shift over to say, “I’m going to do the same expert-level work, but now I’m going to do it from multiple clients. I’m going to potentially get paid a lot more and do it on my own time frame.”

I’ve had some tremendous success helping other clients do that and this is one of the things that Dustin and I spoke about, creating a WealthFit course on, is making that reinvention in that transition.

If you guys are reading and this is something you think you would like more information on and being told about, shoot me over an email to, mention this and say, “Brad, I’m interested in that. Tell me more about it when it comes out.” I’m happy to do so.

The Get WealthFit! is a nice fancy little redirect. You don’t have to type in some long domain. will redirect you right where you need to go.

Thanks for being a guest on the show, Dustin. I enjoyed it and I look forward to our next meetup.

Thanks for having me. I’ve had a blast.

Me too. Thanks for bringing the bacon.

Important Links:

About The Guest: Dustin Mathews

BWB Dustin | WealthFitDustin Mathews is the Co-Founder and Chief Education Officer of – an online learning startup focused on teaching all the stuff you never learned in school about money, investing, & entrepreneurship.

He’s also the host of the Get WealthFit! podcast, where he’s had the chance to “get inside the heads” of top investors & entrepreneurs like ‘Rich Dad’ Robert Kiyosaki, Racing Legend Danica Patrick, Kevin Harrington from Shark Tank, Marquis Jets’ Founder Jesse Itzler, 7x Olympic Medalist Shannon Miller, Seal Team Six Leader Rob O’Neill and many others.

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