Bacon Wrapped Business With Brad Costanzo

How To Increase Sales By Using Psychological Triggers With Growth Hacker Justin Mares


Justin Mares is the founder of Kettle & Fire, a bone broth company, and co-author – with Gabriel Weinberg –  of the book Traction: How Any Startup Can Achieve Explosive Customer Growth.  Justin and his partner turned Kettle & Fire into a multi 7-figure business in just one year by using a unique combination of growth hacking with influencers and content marketing.

He's also the founder of of the ecommerce software: that psychologically triggers website visitors feeling of the “fear of mission out” and increases your sales conversion rate in the process.


  • How Justin used content marketing to expose his brand to more customers.
  • Where Justin shares his content strategically to guarantee the right people read and watch it.
  • The exact word-for-word Influencer-Marketing strategy Justin used to quickly gain grass roots exposure with thousands of consumers.
  • UseFomo Software- How it works and why you should be using it.

You can contact Justin on Also, check out Brad's previous episode with Justin Mares.


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