Lead Craft and Messenger Bots with Scott Oldford

Scott Oldford was the founder of Leadcraft and cofounder of Bots for Business and runs a very successful online lead generation company for small and medium sized businesses.

He is also the co-creator of the ROI Method.

I invited Scott on the show primarily to dive into the exciting opportunities with Messenger Bots for lead generation, qualification and nurturing.

You'll hear about a real messenger bot I recently deployed for one of my clients as well as what's working best, and how Scott uses his SSF method to figure out how to generate leads effectively from any channel.