Is This The Perfect Marketing Funnel? I ASK Ryan Levesque - Bacon Wrapped Business With Brad Costanzo

Is This The Perfect Marketing Funnel? I ASK Ryan Levesque

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    Do You Know What A “Marketing Funnel” Is?

    Sales funnels help you sell more stuff (primarily online). What purchasing path are you taking your customer on?  A well-optimized sales funnel can be the difference between being a broke and struggling marketer and making fortune.

    So do you know what a Sales Funnel is?  If not, you're about to get a world-class education by two guys who are experts.  One of them is ME, of course, the other is

    Ryan Levesque

    Ryan is the founder of the Survey Funnel Formula. He has authored three books and has created over 30 information and software products including the RocketMemory course system and the Best-Selling SurveyFunnel Software.  Ryan is also a marketing and business coach and has generated more than $37 million in revenue for his private clients in the last 6 years.

    If you’re already selling a products or is thinking of launching one, then you should definitely listen to this episode. I’ve invited Ryan on the show today to share his bacon wrapped strategies for effectively converting your online visitors into paying customers through the power of the survey funnel formula.

    Here’s what we discussed:

    03:33  – What is a survey funnel and how is it superior?
    07:52 – The two models of how consumers buy
    08:45 – The flaws of eCommerce and Direct Response
    09:02 – How to fix these flaws through the midpoint
    10:07 – How the survey funnel formula replicates the offline experience
    10:59 – How a service funnel gets you better buyers
    12:10 – The service funnel vs. traditional squeeze page
    13:00 – The problem with doing a typical squeeze page
    14:20 – Get the basics at Survey Funnel Formula and the The Funnel Specialist
    16:53 – The biggest mistake you can make when creating a survey funnel
    17:31 – The deep dive survey as an essential step
    19:49 – Pulling out the gold
    21:20 – Two schools of thought when doing a deep dive survey
    22:09 – Focusing on the 20%
    22:38 – Why you need to be careful of when working with small numbers
    23:23 – The value of asking for people's phone numbers
    24:11 – Starting from scratch, where to start: Facebook, Adwords, or Bing?
    25:25 – The bull's eye prospect
    26:52 – Where to START your paid ads (this will surprise you)
    29:11 – Ryan's roll out schedule
    31:11 – Micro-commitment engagement
    31:59 – The big threatening step
    33:44 – The value of a “softball question”
    34:45 – An example of asking non-threatening questions: Wiring The Mind
    38:10 – How to use data-piping
    43:34 – How to use deep dive survey results
    43:47 – The micro commitment bucket survey
    44:33 – Referencing the previous question in each subsequent question
    46:19 – The key: the pot of gold at the end of the rainbow
    To get in touch with Ryan, send him an email at contact@rlassociatesllc.com

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