Bacon Wrapped Business With Brad Costanzo

Why Chasing Shiny Objects Might Be The Right Thing To Do


If there’s one piece of entrepreneurial advice I’ve heard more than any other it’s to “stop chasing shiny objects.”

It’s a good thing that Thomas Edison never followed that advice.

“Pick one thing, say ‘No’ to everything else, blinders on, focus deeply”.

It's sound advice, but the problem is that when I hear this advice I simply hear: “stop pursuing new opportunities… stop trying new things.”

In this short episode I give you an alternate perspective on this common wisdom and how it might not be right for everyone.

I also explain

  • how single minded focus can create a deep groove… or a rut.
  • two different types of shiny objects and which have more potential

Leave a comment below to send me feedback, I'd love to hear your opinion.

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