Bacon Wrapped Business With Brad Costanzo
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Why Chasing Shiny Objects Might Be The Right Thing To Do

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If there’s one piece of entrepreneurial advice I’ve heard more than any other it’s to “stop chasing shiny objects.”

It’s a good thing that Thomas Edison never followed that advice.

“Pick one thing, say ‘No’ to everything else, blinders on, focus deeply”.

It's sound advice, but the problem is that when I hear this advice I simply hear: “stop pursuing new opportunities… stop trying new things.”

In this short episode I give you an alternate perspective on this common wisdom and how it might not be right for everyone.

I also explain

  • how single minded focus can create a deep groove… or a rut.
  • two different types of shiny objects and which have more potential

Leave a comment below to send me feedback, I'd love to hear your opinion.

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