Tag Archives for " Direct response marketing "

Direct Marketing Titan Brian Kurtz: Lessons From Sending 1.3 Billion Mail Pieces and Over $80 Million Of Media Buying

Brian Kurtz is a true TITAN of direct response marketing. With a career spanning nearly four decades, he has sent over 1.3 billion pieces of direct mail, mastered the marketing of newsletters and books via direct response television (infomercials), and using e-mail and the Internet in huge numbers. At the height of his infomercial success, Brian was responsible for […]