Warning: This episode is loaded with tactical advice that you can begin implementing immediately if you use YouTube as a marketing channel. Do not attempt to multitask while listening or you may miss one of the most effective traffic generating strategies available now.
What Is A FLYWHEEL?: A heavy revolving wheel in a machine that is used to increase a machine's momentum resulting in greater stability or a reserve of available power. Just as a flywheel needs lots of force to start it off, so it needs a lot of force to make it stop. As a result, when it's spinning at high speed, it tends to keep on spinning.
KEEP THAT DEFINITION IN MIND AS YOU READ BELOW
Why You Should Listen To This Episizzle…
It's no secret that YouTube can drive a ton of traffic and customers to your business. As the #2 search engine in the world, it's incredibly powerful.
It's also incredibly competitive to rank well for terms that will get your video found.
Like Google, it can be winner-take-all game, so it pays to get in and dominate. Fortunately, unlike Google search, there's also a powerful discovery engine that lets people find your videos without searching for them.
But dominating the search and discovery results in YouTube can be incredibly frustrating and difficult especially if you're trying to game the system based on the growth hack dujour.
That doesn't mean that gaming the YouTube search algorithm is impossible or even difficult, you just have to know the rules, play by them and play a little better than the competition.
Today's guests on the show will demonstrate exactly how to do that…
Triston Goodwin and Aaron Biblow are expert digital marketers that have devised a strategy called a Video Flywheel.
They describe this as a self-filling video funnel for your offer optimized to take advantage of YouTube’s learning neural network and Google’s massive customer database.
What you'll see is deceptively simple to use. But the real success will come through strategic campaign planning and execution.
Just like a mechanical flywheel, it can take real concentrated effort to get early momentum and get it spinning, but once you do, the momentum increases on its own.
Bottom Line: The juice is worth the squeeze. The rewards are worth the effort. Do this right and you can coast, gathering a never ending supply of free, highly targeted traffic.
After listening to this episode, you may want help planning and executing it with my guests, and it's developers, Triston and Aaron.
They have graciously put together a very special and LIMITED offer to help listeners of Bacon Wrapped Business implement a Video Flywheel in their business.